True North Baits is a family-owned/operated business that specialize in creating superior quality soft plastic lures. Every part of our process is manually completed, using the highest quality plastic & components. We take pride in our work and the results show! See what the fuss is about!

From panfish to predator fish, we have you covered! We carry a wide range of high quality soft plastics ranging from 1″ to 5″ long, including our True North Series of custom designed baits exclusive to TNB. Shop now!