True North Baits is a family-owned/operated business that specialize in creating superior quality Canadian fishing lures. Every part of our process is manually completed, using the highest quality plastic & components. We take pride in our work and the results show!

From panfish to predator fish, we have you covered! We carry a wide range of high quality soft plastics ranging from 1″ long to 5″ long, including our True North Series of custom (in house) designed baits exclusive to TNB. Shop now!

TNB is also the first Canadian retailer of the Big Frig line of insulated outdoor products. Check out the full lineup here!

Looking for some stylish yet super comfy new apparel? Check out the selection of TNB Apparel we carry!

Not only do we design/create superior quality Canadian fishing lures, but we also keep you lookin’ sharp on and off the water with our custom designed TNB Apparel for children and adults!

Canadian fishing lures - True North Baits all new 3" Twiggy Worm!
True North Baits – Twiggy Worm

The all new True North Baits 3″ Twiggy Worms make for a great snack for almost any species of fish! These slender little dudes come in some wicked, scent-loaded colours and are the perfect size to replicate small worms/forage that fish cant help but slurp up! If you’re looking for a subtle, lifelike bait that will get them to bite… look no further! As with all our baits, they are available in custom colours as well! Use our contact form to send us a message with what you’re looking for!